Art Direction, Web Design
Our task was to create a lead generation tool - a mobile friendly website making solar power attractive and accessible to homeowners across United States. Our solution entices the customer to be curious about going solar and give information about themselves and their home in order to receive information on the benefits.
Norton uses the Power of Film to Educate Your Customers About Online Dangers. Viewer takes a trip to the dark side of the web with two Norton films about cybercriminals, The Most Dangerous Town on the Internet series is the Norton brand’s groundbreaking and award-winning entry into the world of documentaries, bringing a human element to the usually anonymous world of cybercrime. This web site is dedicated to the second episode of the series.
Creative Art Direction
Web Site Design
Identity and Logo Design
Social Media Design
Spring Washam is a well-known meditation teacher, author and visionary leader based in Oakland, California. She is the author of A Fierce Heart: Finding Strength, Courage and Wisdom in Any Moment. Spring is considered a pioneer in bringing mindfulness-based healing practices to diverse communities.
Mountaingate Capital is a Denver-based private equity investment firm that uses a buy-and-build value creation strategy to advance middle market companies.
Tradeshow interactive booth experience for ARISTADA® (aripiprazole lauroxil), a prescription medicine given by injection by a healthcare professional and used to treat schizophrenia.
BioCryst is a late-stage biotech company that is committed to delivering extraordinary medicines that help patients live ordinary lives.
Photo Retouching, Photo Shoot Assisting
Food photographer Francesco Tonelli and I were tasked with crafting daisy flowers out of nine different foods that use Daisy Sour Cream as a key ingredient. While the photographer created the recipe ideas, I assisted with food styling, then retouched and composited over three dozen images to create the final flowers.
Smith & Mills is a boutique restaurant located in a historic TriBeCa carriage house. I worked closely with the restaurant's owner and head chef to capture the mood and essence of this unique space. The outcome is a photo-centric site that features lovely presentations of food and beverages as well as all essential information about the restaurant's services.
Film Orange is a production and creative house that partners with brands, agencies, and humans to make awesome stuff.
Cinematography, Art Direction
Promotional video for Adventure Boutique Resort
Our task was to create a promotional video for Award Winning Resort Ka'ana Belize. We worked closely with hotel team to bring forth the essence of the experience. Our team was responsible for mood boards, art directing the shoot, and overall production. Working hand in hand with creative director in essential role as co-cinematographer.
Animated product launch video for a new prescription drug
I created the storyboards for the animation and oversaw the production process. The video was premiered at the launch event for Xgeva.
Online marketing campaign
for W Hotels Worldwide
Our task was to animate multiple interactive interstitials, embedded in the homepage. Each interstitial navigates to Interactive Landing Page for more detailed information about current offer. Various drivers, such as e-mails and various banners were also included in the campaign.
Additionally, a unique iconic W was created for each promotional campaign, and was used throughout many online and print marketing materials.
Interactive homepage animations for hotel chain
Our task was to design a website and storyboard homepage animations. Development team was involved in build and and animation.
Website for patients and healthcare professionals
My task was to create a website that would cater to patients as well as healthcare professionals with clean and minimalistic esthetics. I used brand identity to separate the two sides of the site, while using similar navigation and interaction techniques.
Art Direction, Production
Intranet learning module for Omnicom
Digital Foundations is an interactive educational environment, custom designed for the Omnicom marketing team to have access to up-to-date knowledge of online marketing trends.
I designed the template pages of the site, created as a sequence of engaging chapters with a final quiz.
iPad Game for game developer Boomgen Studios
Operation Ajax (1953) was a covert operation by the United States CIA in collaboration with the Pahlavi Dynasty, to overthrow the elected government of Iran.
I worked with a user experience architect and a team of researchers to design an iPad game that represents both sides of the conflict. Events of the game are parallel to actual historical events and supported by recently declassified information.
Website for a non-profit organization Apne Aap Women Worldwide. It is a grassroots organization working to empower women and girls end sex trafficking in India.
I designed periodical online marketing materials such as emails and banners in addition to overseeing the development process.
Minisite for Pfizer
Pfizer Women's Exclusively for Menopause minisite is designed to educate healthcare professionals on the specifics of working with women during menopause. It provides the latest scientific and statistical data as well as patient tools and resources.
Art Direction, Production
Created an identity for a graphic design professional (me).
Website for Pfizer's Internal Group
Pfizer's GWC is designed to empower women healthcare professionals and their leadership initiatives around the globe. It concentrates on working with women in many of Pfizer's locations to centralize their efforts through a series of virtual tools, such as resource groups and discussion boards.
Website for the nephrology branch of pharmaceutical company
This website for Amgen Nephrology is designed to supply healthcare professionals with the latest scientific, clinical and technical information about Amgen products.
Galvus is a prescription drug used to lower blood sugar levels. The objective was to create an interface for iPad where the user, a healthcare professional, could get all necessary information about the drug in an intuitive format.
Patient website for prescription drug Invega Sustenna
The website was designed to deliver clear messaging to summarize the benefits of Invega Sustenna for patients with schizophrenia. I worked closely with IA on organizing the extensive content of the site.