Art Direction, Web Design
Our task was to create a lead generation tool - a mobile friendly website making solar power attractive and accessible to homeowners across United States. Our solution entices the customer to be curious about going solar and give information about themselves and their home in order to receive information on the benefits.
Interactive homepage animations for hotel chain
Our task was to design a website and storyboard homepage animations. Development team was involved in build and and animation.
Art Direction, Design, Photo Retouching, Development
Online marketing campaign
for W Hotels Worldwide
Our task was to animate multiple interactive interstitials, embedded in the homepage. Each interstitial navigates to Interactive Landing Page for more detailed information about current offer. Various drivers, such as e-mails and various banners were also included in the campaign.
Additionally, a unique iconic W was created for each promotional campaign, and was used throughout many online and print marketing materials.
Cinematography, Art Direction
Promotional video for Adventure Boutique Resort
Our task was to create a promotional video for Award Winning Resort Ka'ana Belize. We worked closely with hotel team to bring forth the essence of the experience. Our team was responsible for mood boards, art directing the shoot, and overall production. Working hand in hand with creative director in essential role as co-cinematographer.
Art Direction, Food Styling, Photography
Website for a restaurant
Smith & Mills is a boutique restaurant located in a historic TriBeCa carriage house. I worked closely with the restaurant's owner and head chef to capture the mood and essence of this unique space. The outcome is a photo-centric site that features lovely presentations of food and beverages as well as all essential information about the restaurant's services.
iPad Game for game developer Boomgen Studios
Operation Ajax (1953) was a covert operation by the United States CIA in collaboration with the Pahlavi Dynasty, to overthrow the elected government of Iran.
I worked with a user experience architect and a team of researchers to design an iPad game that represents both sides of the conflict. Events of the game are parallel to actual historical events and supported by recently declassified information.
Art Direction, Production
Intranet learning module for Omnicom
Digital Foundations is an interactive educational environment, custom designed for the Omnicom marketing team to have access to up-to-date knowledge of online marketing trends.
I designed the template pages of the site, created as a sequence of engaging chapters with a final quiz.
Website for non-profit organization
Apne Aap Women Worldwide is a grassroots organization working to empower women and girls end sex trafficking in India.
I designed the website to represent the organization's progress, needs and aspirations.
Photo Retouching, Photo Shoot Assisting
Food photographer Francesco Tonelli and I were tasked with crafting daisy flowers out of nine different foods that use Daisy Sour Cream as a key ingredient. While the photographer created the recipe ideas, I assisted with food styling, then retouched and composited over three dozen images to create the final flowers.
I designed periodical online marketing materials such as emails and banners in addition to overseeing the development process.
Creative and Art Direction
Animated product launch video for a new prescription drug
I created the storyboards for the animation and oversaw the production process. The video was premiered at the launch event for Xgeva.
Minisite for Pfizer
Pfizer Women's Exclusively for Menopause minisite is designed to educate healthcare professionals on the specifics of working with women during menopause. It provides the latest scientific and statistical data as well as patient tools and resources.
Website for patients and healthcare professionals
My task was to create a website that would cater to patients as well as healthcare professionals with clean and minimalistic esthetics. I used brand identity to separate the two sides of the site, while using similar navigation and interaction techniques.
Art Direction, Production
Created an identity for a graphic design professional (me).
Website for the nephrology branch of pharmaceutical company
This website for Amgen Nephrology is designed to supply healthcare professionals with the latest scientific, clinical and technical information about Amgen products.
Galvus is a prescription drug used to lower blood sugar levels. The objective was to create an interface for iPad where the user, a healthcare professional, could get all necessary information about the drug in an intuitive format.
Patient website for prescription drug Invega Sustenna
The website was designed to deliver clear messaging to summarize the benefits of Invega Sustenna for patients with schizophrenia. I worked closely with IA on organizing the extensive content of the site.
Website for Pfizer's Internal Group
Pfizer's GWC is designed to empower women healthcare professionals and their leadership initiatives around the globe. It concentrates on working with women in many of Pfizer's locations to centralize their efforts through a series of virtual tools, such as resource groups and discussion boards.